Module 4: Addressing Patient Health Behavior Through Applied Health Behavior Theory and Motivational Interviewing Techniques
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It is now well established that the leading causes of preventable death in the United States are modifiable health behaviors. It is important that all health care providers actively encourage and support patients to make behavior changes. Despite the evidence that individuals make healthy choices on a daily basis, the incidence of lifestyle diseases indicates they are not successful.
According to the US Department of Health and Human Services, Office of Disease Prevention and Health Promotion “Effective health communication is critical to health and well-being..., .” Healthy People 2030, the nation’s health agenda for the decade encourages health care professionals to focus on improving health communication so that people can easily understand and act on health information. Health care providers who communicate clearly and use methods like teach-back and shared decision-making can help people make informed health-related decisions. These strategies can help improve outcomes, .
This webinar will introduce the learner to basic health behavior theories and an evidence-based communication technique, Motivational Interviewing (MI). Combined, they will improve the clinician’s communication skills and contribute to the patient’s health and wellbeing.
By the end of the session participants will be able to:
- Participants will become familiar with the non-communicable diseases that impact the patient’s morbidity, mortality and disability and identify the most common behavioral theories that can be applied in clinical and community settings.
- Participants will be able to list common barriers to lifestyle change such as patient ambivalence and provider cognitive bias and peer pressure.
- Participants will be able to express and apply the basic communication structure used in MI.
Part two will cover health behavior and health communications theory that pertains to how to better reach patients when trying to create positive behavior changes that lead to wellness versus routine pain-based health care. The goal is to become a better communicator using proven methods that help patients reach goals towards improved personal health and wellbeing. Factors that affect positive health communications are covered as are types of messaging including gain-frame versus loss-frame messaging.
By the end of the session participants will be able to:
- List the stages in the Stages of Change model
- Define message frames (gain-frame vs loss-frame)
- Define victim-blaming
- Outline basic features of health theory that is applied to help patients better understand personal risks of not making health behavior changes and perceived benefits of positive behavior change.
This course is worth 2 CE credits in PACE-accepted states
Will Evans, Jr., DC, PhD, MCHES, FICC
Dean and Professor, College of Health Sciences
Georgia College & State University
Dr. Will Evans is professor of public health and Dean of the College of Health Sciences at Georgia College & State University in Milledgeville, GA. He holds a PhD from the University of Alabama and UAB in health promotion with concentration in epidemiology and a DC from Logan University. He is a Master Certified Health Education Specialist, and a Fellow of the Kansas Public Health Leadership Institute, the Southeastern Conference Academic Leadership Development Program, and the Food Systems Leadership Institute. In 2020, he was named a Fellow of the International College of Chiropractors, Inc. His research interests include modification of health care provider behaviors related to patient health promotion, smoking cessation research, including smoking ordinance modification, infection control measures for manual therapists, and nutrition and health behaviors in sport. In 2017, he was honored with the Sara Mazelis Award for Outstanding Practice in Health Education, Health Promotion, and Health Communication by the American Public Health Association’s Public Health Education and Health Promotion Section. In 2023, he was selected for Lifetime Achiever by the Chiropractic Healthcare Section as well.
Tom Ventimiglia, DC
A graduate of New York Chiropractic College (NYCC) and Fellow ofthe American College of Chiropractors, Dr. Ventimiglia served as dean of NYCCDepartment of Postgraduate and Continuing Education. In addition, he has servedas the chairperson of the Association of Chiropractic Colleges, subcommittee onPostgraduate Education.
Dr. Ventimiglia coauthored "The Wellness Consultation: ACommunication Model for Improved Patient Outcomes." That was presented atthe NYCC Research Symposium in 2018. He was the principleinvestigator/conference director for the National Institutes of Health'sNational Center for Complementary and Alternative Medicine R-13 ConferenceGrant on "Conference on Chiropractic and Allopathic Integration."
Although retired from a private practice after 40 years, heremains active in the profession as a member of the NCMIC Speakers Bureau., theAmerican Public Health Association's Chiropractic Health Care section and theFederation of International Chiropractic Sports.
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