Understanding Patient Psychology in the COVID-19 World

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It is vitally important that Chiropractors thoroughly understand the COVID19 Patient Psychology to not only better communicate and relate to patients, but also to be able to provide empathetic care plans, affordable access to chiropractic care, and promote chiropractic in a positive and essential light in your community. This one-hour course explores the current research on consumer behavior and buying habits, how COVID19 has changed the consumer, and how to more effectively meet the needs of today's patients.

Learning Objective:

-Discuss how patient and consumer decision making provides a foundational framework for marketing your practice and improving your brand in the marketplace.

There are no CE credits for this webinar.

Michael R. Perusich, DC (Moderator)

Chief Experience Officer

Kats Consultants, LLC

Michael has been consulting for more than 30 years. His vast experience encompasses many sectors including management, marketing, human resources and finance. As an entrepreneur, Michael has owned and operated businesses both in the finance and healthcare industries. Michael has operated several successful chiropractic and multi-disciplinary clinics, and was featured in Chiropractic Economics for his success in chiropractic sports therapy and rehab. After graduating Cum Laude from Cleveland Chiropractic college, he has been consulting with Chiropractors for many years working with some of the biggest clinics in the country.

In addition to being recognized as one of the top chiropractic business consultants, Michael is also a nationally known speaker and author. His work has been featured on Google Podcasts, Dynamic Chiropractic, Apple Podcasts, Spotify, Chiropractic Economics, and even on television. He has also been featured as a keynote speaker at many chiropractic events around the country and is a certified John Maxwell coach and speaker. Michael has also served on the board of the Cleveland Chiropractic Alumni Board and holds several committee positions within the ACA, including ACA-PCA.

Dr. Perusich is also publishing a new book, "Adjusted Insights: A Unique Vision on the Business of Chiropractic," which will be released soon.

Michael is also the proud father of one daughter. She is currently studying Marketing and graduates soon. She is someday expected to change the world.